Often referred to as the ‘Platinum Coast’ the West Coast is the most high-end and luxurious area to live on the island If money is not an object and you are looking for maximum opulence and splendour, then this area of the island is probably best for you. Characterized by long stretches of beautiful pink sandy beaches, five-diamond resorts, trendy bars and exquisite restaurants, this coast is home to some of the most luxurious private residences, lifestyle developments, and gated communities. It is here that you will find the holiday homes of many well-known celebrities and public figures such as Andrew Lloyd-Webber and Tim Kemp. It is on this coast that you will also find the Limegrove Lifestyle Centre, where you can enjoy luxury duty-free shopping in comfort and style.